If you have decided to write your own ebook you may be wondering which type of format to use and how it will effect the way you sell it. Its important to know the difference between the two main formats so that you know which one best suits your needs.

After you have created the content for your ebook you will want to make sure that you maximise your profits by using the best format. The worst thing you can do is limit your target market by using a format that is not compatible with certain types of computers.

PDF

By far the most popular and reliable format for ebooks is PDF because its compatible with all types of computers and the documents always look exactly the same for all senders and receivers regardless of the hardware or software used.

PDF documents are great for presentations as they can be navigated by keyword search, table of contents, or hyperlinks which greatly increases their usability. They can also be magnified by up to 1600% with no diminishing of quality.

It enables faster viewing and easier navigation, storing, and printing which make it a truly global document exchange format. Its perfect for small and large businesses alike who want to create professional looking documents that anyone can view with ease.

To add to the benefits you can now brand PDF documents using software such as Viral PDF that enables affiliates to customise your ebook by inserting their own affiliate links allowing them earn commissions for each sale that they generate. This is perfect if you want to create viral ebooks that you can give to joint venture partners to send to their list and generate free traffic for your website.